MediaPost develops a real-time index for online ad prices

06/11/2014 | New York Times (tiered subscription model), The

MediaPost Communications is borrowing an idea from the financial world with its RTB 500, an index that will track ad-price movements at 500 publishers' websites. The real-time buying index is set to go live today. "For 30-plus years, I've been trying to get open market data, but I've been frustrated because it's been clandestine, closeted. Markets work well only when people can see what's going on," said Joe Mandese, editor of MediaPost.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Santa Barbara, CA
Yield Manager
New York, NY