Euro RSCG takes over creative for Kraft crackers

06/12/2007 | Adweek

Havas' Euro RSCG has won the estimated $70 million North American creative account for Kraft's Ritz, Toasted Chips and Triscuit crackers. Finalists reportedly included Interpublic Group's DraftFCB and WPP Group's Ogilvy & Mather, both in New York.

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