A&E develops innovative campaign around "Hammertime" launch

06/12/2009 | MediaPost Communications

A&E is orchestrating an innovative, experimental marketing campaign around its "Hammertime" docu-drama series, which premieres Sunday. The show's central character, MC Hammer, has helped the campaign build buzz by participating in a microsite, online games and by starring in a viral music video that chalked up about 800,000 views on YouTube this week.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA