The look that makes women spend

06/12/2009 | Wall Street Journal, The

Women have a more positive reaction to models who look like them, a business school doctoral student who started his own modeling agency found. Women also give more positive ratings to brands using models who look like "real" women, Ben Barry says of his management study at the University of Cambridge's Judge Business School.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, Science and Regulatory Affairs
American Beverage Association
Washington, DC
Director - Career Services
The Culinary Institute of America
Hyde Park, NY
Vice President, HEDIS & Performance Outcomes
CareSource
Dayton, OH
Director of Contracting and Compliance
CareFirst BlueCross BlueShield
Multiple Locations, MD