M and M Direct to open euro Web site to Scandinavia

06/12/2009 | Retail Week (U.K.) (subscription required)

M and M Direct, the discount online retailer, is striving to capitalise on the weak pound by launching its Web site, based on the euro, in Scandinavian countries. The retailer opened its site to Germany, Holland, Belgium, France, Monaco and other European nations last week. Consumers in Sweden, Denmark and Norway should have access to the site by the end of 2009, according to M and M Direct CEO Steve Robinson.

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