Smart Balance innovates without the fat

06/12/2009 | Wall Street Journal, The

Heart-conscious foodstuff purveyor Smart Balance doubled its sales to roughly $222 million last year, despite only having 67 employees. The company outsources most of its work, save marketing and new product development, an approach Executive Vice President Peter L. Dray says makes it easier to push through radical innovations, like developing milk that comes infused with omega-3 fatty acids.

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Wall Street Journal, The

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