Schick tries an unusual approach to branded content

06/12/2012 | New York Times (tiered subscription model), The

Schick's Hydro razor brand is taking an uncharted route in branded entertainment content by sponsoring a reality TV series that does not feature nor mention the razor. The series, called "Clean Break," will star three young men who go to Hawaii to learn to surf and skydive and get a break from their everyday routines, a message that Schick Hydro says resonates with its efforts to persuade men to try its razor instead of the Gillette razors many have used for years.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Coordinator, Mobile Marketing Center of Excellence
Interactive Advertising Bureau
New York, NY
Sales Manager
Multiple Locations, SL_Multiple Locations