Auto industry is expected to spend $7.80 billion on digital by 2017

06/12/2013 | eMarketer

Digital advertising by the combined U.S. auto industry is expected to rise from $5.07 billion this year to $7.80 billion by 2017, a compound annual growth rate of 12.8%, according to eMarketer. Direct-response advertising makes up the lion's share at 60%, with brand-oriented campaigns making up the rest. Meanwhile, auto dealerships have shifted spending from newspapers to other media, including Internet advertising.

View Full Article in:

eMarketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA