B2B clients need assurance that you're the solid choice

06/12/2013 | ClickZ

B2B marketers should understand their target audience is often trying to shield themselves from risk with their buys, SiteTuners CEO Tim Ash writes. Customer testimonials can be more effective than generic accolades at building credibility. Dress as your prospect would expect you to, avoid the temptation to close too quickly and show that you understand the prospect's problems, he writes.

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