Google's DoubleClick: Skippable video ads increase engagement

06/12/2013 | PaidContent.org

Online video ads have tripled in a year, with automotive, tech, retail and consumer packaged goods comprising 68% of the advertisers -- entertainment sites garnered two thirds of the advertisers -- per a Google DoubleClick report. Seventy-five percent of viewers are more engaged watching a skippable ad than standard pre-roll, according to this Google infographic.

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