Google's DoubleClick: Skippable video ads increase engagement

06/12/2013 | PaidContent.org

Online video ads have tripled in a year, with automotive, tech, retail and consumer packaged goods comprising 68% of the advertisers -- entertainment sites garnered two thirds of the advertisers -- per a Google DoubleClick report. Seventy-five percent of viewers are more engaged watching a skippable ad than standard pre-roll, according to this Google infographic.

View Full Article in:

PaidContent.org

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY