Marriott President and CEO Arne Sorenson says the company's new budget hotel brand Moxy already has six projects approved for development following the 2014 opening of its debut property in Milan. "It is lightning speed to go from the announcement of a new brand in March and to have the sites. We obviously hadn't started construction on anything but to actually be open in '14 will be a great sign," Sorenson said during a company GM conference. Moxy will combine high-tech amenities and affordable room prices to attract the next generation of value-conscious travelers.
Published in Brief: