Myspace to reintroduce itself with $20 million campaign

06/12/2013 | Advertising Age (tiered subscription model)

Myspace, as part of a $20 million effort to reintroduce itself as a social site for musicians, artists and others in the creative field, is running its first TV spot. The 30-second ad is being shown on Comedy Central, MTV, MTV2, Fuse, BET, Adult Swim and ESPN, as part of an effort that also includes radio and digital marketing.

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