Nonprofit goes back to basics while nurturing leads

06/12/2013 | MarketingSherpa

A change in marketing tactics helped the nonprofit Israel 365 increase regularly donating subscribers 25% in one day, according to this MarketingSherpa case study. The department had been sending free e-books in e-mails in return for donations but suddenly got diminishing returns. That's when the organization decided to run "a database campaign instead of a fundraising campaign," founder Tuly Weisz said.

View Full Article in:

MarketingSherpa

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY