PlayStation 4 spot positions platform as the choice for gamers

06/12/2013 | Advertising Age (tiered subscription model)

The first commercial for the Sony PlayStation 4 shows a man alluding to powers of greatness as he walks through an imaginative urban landscape filled with action-packed references to game titles. The tagline is "Greatness awaits." The 90-second spot by BBH aims to differentiate the platform as the gamer's choice when compared with Microsoft's next-gen rival Xbox One, which is being touted as an all-purpose platform. "To treat gaming with this kind of reverence validates the experience that gamers all have," says BBH Chief Creative Officer John Patroulis.

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