Social media give angry clients a megaphone

06/12/2013 | B2C Marketing Insider

Customers are "getting very pampered" by the instant feedback they often receive from companies when they communicate via social media, writes entrepreneur and marketer Seth Lui, and that can mean trouble if a company ignores complaints broadcast through those venues. "Social media has become a channel integrated with customer satisfaction, so do take special care to nurture and speak to every post no matter how trivial it seems," he writes.

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