Washington Post debuts sponsored editorials service

06/12/2013 | Wall Street Journal, The

The Washington Post is joining the ranks of media publishers offering sponsored content, rolling out a new service that allows trade groups and lobbying firms to purchase space in its online opinion pages section. The "Sponsored Views" service will be available to groups to respond to editorial content that appears in the newspaper. CTIA-The Wireless Association became the first group to do so on Wednesday with a piece responding to a recent Post editorial on cyberattacks.

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