Commentary: To be free or not to be free

06/13/2005 | Advertising Age (tiered subscription model)

Advertising Age executive editor Jonah Bloom notes that the explosive growth of Forbes.com, which boasts 7.8 million unique users per month, is due in part to the free content and the extent to which it allows readers to engage with one another. By contrast, subscription-based models "smack of defending the old business, not embracing the new," Bloom writes.

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Advertising Age (tiered subscription model)

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