Leo Burnett questions agencies' creativity, dedication to Effies

06/13/2005 | Advertising Age (tiered subscription model)

In a keynote address just before her agency won 12 Effies, Leo Burnett USA chairman and chief creative officer Cheryl Berman called for raising the bar on creativity and charged that TBWA/Chiat/Day chairman Lee Clow, who was not present at the ceremony, did not care about the awards show. TBWA and Leo Burnett usually dominate the Effies.

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