Wal-Mart on the Web

06/13/2005 | Wall Street Journal, The

Since 2000, Wal-Mart's Web strategy is to offer tools that are helpful to its current consumer base, whether that involves sending flowers, downloading music or providing buyers' guides for plasma televisions. More than 1 million products are available online, and the company tries to "give Wal-Mart customers more choices for how they want to shop at Wal-Mart," said a Wal-mart.com executive.

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