The Chinese are blogging, and brands want to be in the loop

06/13/2007 | Bloomberg Businessweek

The rise in popularity in China of blogging and bulletin boards as forums for open discussion has inspired marketers to monitor chat to find out about consumers' brand likes and dislikes. "You listen and then, as a brand, you can figure out how to meaningfully participate in this online world where more and more consumers are spending time," said Sam Flemming, co-founder of CIC, which tracks online chat for marketers.

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