Commentary: Rich media taking a backseat to video

06/13/2007 | MediaPost Communications

With so much attention on online video, companies are missing out on the advertising opportunities still presented by rich media, writes Jason Klein, president and co-founder of Special Ops Media. The advantages of rich media include the ability to track interaction times and rates and to study segmented clickthrough details in real time, revealing how Web site visitors interact with brands, he writes.

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