Krispy Kreme ventures into ice cream

06/13/2007 | Winston-Salem Journal (N.C.)

Krispy Kreme is testing a number of ice cream products as a way to expand its offerings, including a doughnut sundae that features a Krispy Kreme doughnut topped with ice cream. Although the company has faced challenges including concerns about trans fats, CEO Darryl Brewster told shareholders last week that Krispy Kreme would offer the new products to help gain more traffic.

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Winston-Salem Journal (N.C.)

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