Web Titans Rush to Accommodate Brand Advertisers


The Google-DoubleClick, Yahoo!-Right Media, WPP Group-24/7 Real Media and Microsoft-aQuantive deals are all attempts to own the best technology and data-analysis tools for online ad targeting. Spending on behavioral targeting--the online effort to display ads to Internet users based on their online activities--will soar from $575 million in 2007 to $1 billion in 2008. Driven by advertisers' growing enthusiasm for establishing and building brands on portals and other Web sites, that figure will nearly quadruple to $3.8 billion in 2011.

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO