Coke talks about its "water neutral" promise

06/13/2008 | TIME (subscription required)

Companies are pledging to revamp their environmental practices, particularly in terms of reducing carbon footprints. Coca-Cola has gone one step further, with CEO Neville Isdell promising that the company will become "water neutral," meaning it will return the water it uses back to the earth, recycle or participate in conservation efforts.

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