Visa said to be planning creative consolidation review

06/13/2008 | Advertising Age (tiered subscription model)

Visa, which just completed its IPO, reportedly is planning a global consolidation review of the creative portion of its $600 million marketing account. Omnicom Group, whose TBWA/Chiat/Day, Playa del Rey, Calif., is Visa's lead creative shop, will participate in the review along with WPP Group and Publicis Groupe, according to this article. Visa did not comment specifically on the review, but said in a statement that it "continually" evaluates its agency partners.

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