Facebook to offer a real-time ad targeting platform

06/13/2012 | Bloomberg Businessweek · TechCrunch · Wall Street Journal, The

Facebook is set to roll out an ad targeting platform that would deliver desktop-only display ads on the social network based on other sites previously visited by a user. The Facebook Exchange can be bid in real time. Google and Yahoo! already offer such targeting options to ad buyers, but Facebook boasted about the unprecedented scale of ad buys the social network could provide.

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Bloomberg Businessweek · TechCrunch · Wall Street Journal, The

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