Supervalu expands private label product lineup

06/13/2012 | Wall Street Journal, The · Progressive Grocer

Supervalu will expand its private label Essential Everyday brand with 1,500 new products by 2013. The company hopes that the move will allow it to focus on a single private label brand that can be offered across its network of stores including Albertsons, Jewel-Osco Stores and Acme Markets. Supervalu's existing private label business already accounts for 19% of its sales.

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Wall Street Journal, The · Progressive Grocer

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