TV industry resists integration of online video ads

06/13/2012 | eMarketer

The fusion of online video and television advertising is inevitable, despite resistance from the TV-industry end, according to an eMarketer study. Meanwhile, ad spending growth for online video will outpace that on television -- it's projected to be 46% for online video next year versus 1.3% for television, according to eMarketer and IAB/PwC studies.

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