7-Eleven goes mobile with summerlong sweepstakes

06/13/2013 | MobileCommerceDaily.com

7-Eleven is alerting consumers to its summer campaign with an ad in IMDB's mobile application offering prizes and coupons. The #Awesummer campaign extends through the season and includes a text code by Slurpee machines that mobile owners can use to enter a Six Flags sweepstakes.

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