CNN signs Allstate, AT&T, Coke as first "New Day" sponsors

06/13/2013 | MediaPost Communications

CNN has signed Allstate as one of the sponsors for the debut of its "New Day" morning program, which begins airing on Monday. Allstate will be featured on a billboard and as the first spot after the "5 Things You Need To Know" TV segment, in addition to a presence on AT&T and Coca-Cola are also among the initial TV sponsors of the show.

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