Column: Strong agent-client relationship fosters loyalty

06/13/2013 | TravelMarketReport.com

Travel agents can secure their clients' permanent business by showing consistent customer support and personalized engagement, writes Steve Gillick, founder of Talking Travel. Agents should also prove their knowledge of the client's specific travel desires by offering customized travel products. "The agent's job is to understand each client's expectations, then strategize how to go beyond satisfaction to wow," Gillick writes.

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