Four Seasons Hong Kong targets younger crowd with Instagram contest

06/13/2013 | Luxury Daily

Instagram is the vehicle as Four Seasons Hotel Hong Kong reaches out to younger consumers with a contest inviting them to share their images of the city. The four-week campaign is offering $4,500 in prizes. "Launching a contest through a social platform like Instagram can stir up a lot of attention because of the peer-to-peer social sharing inherent in the platform," commented Kelly Cooper, marketing manager at ShopIgniter, Portland, Ore.

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