Report: Toyota remains the world's greenest brand

06/13/2013 | GreenBiz.com

Toyota has retained its crown as the world's greenest brand in Interbrand's annual ranking, followed by Ford, Honda, Panasonic, Nissan and Johnson & Johnson. The ranking measures consumer perceptions and environmental achievements, says study co-author Will Sarni. "It means essentially achieving not just a balance between perception and performance, but actually performing on both," he says.

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