TD Bank Group achieves a more personalized touch with social media

06/13/2013 | SmartBrief/SmartBlog on Social Media

TD Bank Group has found social media particularly advantageous in getting out the bank's core message of helping people, says Wendy Arnott, vice president of social media. Answering individual customers' queries provides a more personal touch than TD's online forum does, and the bank has empowered each department to share its expertise via social.

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