Vita Coco chief aims for coconut-water domination

06/13/2013 | Huffington Post, The

"We want to own coconut water like Tropicana owns orange juice or Gatorade owns sports drinks," said Michael Kirban, co-founder and CEO of Vita Coco. He says Coca-Cola and PepsiCo, which also have joined the coconut-water market, "missed out big on energy, and they're missing out big on coconut water."

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Huffington Post, The

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