Why legacy shouldn't stop you from changing your logo

06/13/2013 | SmartBrief/SmartBlog on Leadership

Don't treat a corporate logo like your baby, impervious to criticism, writes Daniel Andreani. Leave it to design experts to determine whether it's dated or ugly, because nostalgia won't help the negative impact it could have on the brand's reputation. And don't assume you need a logo in the first place. "Your brand may just need a nice word mark," Andreani writes.

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