Brands go mobile with Father's Day campaigns

06/13/2014 | Adweek

Craftsman, Dremel, O2X and Ace Hardware are among the brands using social media to promote Father's Day campaigns. Craftsman is inviting users to submit manly photos of themselves on social networks and through a microsite, while Dremel is seeking shots of the "ultimate dad" through its Facebook application and offering a chance at a $5,000 gift card.

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