Diversification was key to survival for this business

06/13/2014 | Construction Equipment Guide

South Carolina-based Palmetto Corp. began as a paving company, but over time diversified into a full-service site development company. That helped the firm "weather the recent economic storm," said Sarah Jeffcoat, Palmetto's marketing director. In addition, the company has taken advantage of recycling guidelines, which helps its clients save money. Looking to the future and resiliency are key for business survival, according to Shawn Godwin, the company's owner.

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