Mermigas: Digital media shift is real, powerful

06/14/2005 | Hollywood Reporter, The

The convergence of digital TV, on-demand services and DVRs are reshaping the way consumers approach media, and companies that don't adapt now will be left behind, according to columnist Diane Mermigas. One of the biggest challenges for content providers and distributors will be protecting copyright claims and stemming the flow of advertisers to emerging platforms, Mermigas says.

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