Report: Parents consider factors beyond test scores in school choice system

Milwaukee parents often make choices about their children's schools based on word-of-mouth or gut instincts instead of test scores, according to an in-depth series on school choice in Milwaukee by the city's Journal Sentinel newspaper. The goal of a 15-year-old school choice program -- to make low-performing schools better by injecting competition into the mix -- hasn't become a reality in many cases because of parents' selection criteria, the paper says.

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