Making RSS "re-create the TV experience"

06/14/2006 | Advertising Age (tiered subscription model)

RSS aggregation company Moqvo is looking to deliver packages of multimedia content, including Web video, podcasts and blogs, from a multiplicity of sources, via a single platform. While RSS aggregators currently offer mostly text links and advertising, the integration of multimedia content will, hopes Moqvo co-founder John Detwiler, make RSS look more like a cable TV package than a Web page.

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