NBCU first to sign upfront, commercial ratings deal

06/14/2007 | NYTimes.com · Advertising Age (tiered subscription model) · Adweek

NBC Universal has inked the first network upfront deal -- and the first such agreement based on commercial ratings -- via an $800 million to $900 million pact with WPP's GroupM covering broadcast TV networks NBC and Telemundo, as well as cablers including Bravo, Sci-Fi and USA. The agreement spans all dayparts, including primetime, and extends to digital properties and branded entertainment opportunities.

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NYTimes.com · Advertising Age (tiered subscription model) · Adweek

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