Unilever promotes brands with "Sprays in the City" Web series

06/14/2007 | Hollywood Reporter, The

"Sprays in the City" is a five-episode, animated Web series tapping into the public's obsession with celebrity gossip from Unilever to plug its I Can't Believe It's Not Butter! and Wish-Bone spray brands. The series, which features Mark McGrath ("Extra"), Tim Gunn ("Project Runway") and Fabio, is being marketed through TV spots on Bravo, VH1 and E! and print ads in People, In Touch, Star, US Weekly and TV Guide.

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