AOL entertainment site launches with boost from Jonas Brothers

06/14/2010 | New York Times (tiered subscription model), The

A new AOL partnership is trying to bypass traditional media and connect entertainers directly to their fans. Cambio, created by AOL in partnership with the Jonas Group, which represents the Jonas Brothers, and brand strategy company MGX Lab, launches Tuesday. It will provide daily and weekly original programming featuring the brothers and aim to create "a safe environment" for their interaction with fans.

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New York Times (tiered subscription model), The

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