Geo-targeting is latest front for privacy concerns

06/14/2010 | Wall Street Journal, The

Under a draft privacy bill, location-based marketers would have to get user approval to collect their data from smartphones and other mobile devices. Currently, some location-based firms give users the chance to opt out, while others, such as Travelocity, view the start of a user search as a form of granting permission to trigger a geo-targeted search.

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