Geo-targeting is latest front for privacy concerns

06/14/2010 | Wall Street Journal, The

Under a draft privacy bill, location-based marketers would have to get user approval to collect their data from smartphones and other mobile devices. Currently, some location-based firms give users the chance to opt out, while others, such as Travelocity, view the start of a user search as a form of granting permission to trigger a geo-targeted search.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
new York, NY
Senior Sales Manager
OnProcess Technology
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC