How discount vouchers can boost conversion rates

06/14/2010 | Netimperative

As bargain-hunting consumers take to the Internet to find the best deals, merchants can use online discount vouchers and coupons to meet the shoppers' desire for a deal and boost the rate of visitors who complete the transaction, says U.K. e-commerce exec Sarah Escott. Effective strategies take consumer behavior and frequency of visits into account when creating a diverse set of voucher deals.

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