World Cup marketers are looking for social-media wins

06/14/2010 | Adweek

This year's World Cup is the first in which top marketers are using social media to bring together soccer fans and improve their brand's standing. YouTube is "main vehicle" for top event marketers such as Coca-Cola, Nike and Anheuser-Busch, while Facebook, Twitter and located-based Foursquare also are proving popular with World Cup sponsors, according to this article.

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