Panera's 1st big TV campaign stresses the company's soul

06/14/2011 | Advertising Age (tiered subscription model)

Panera has launched its first national TV ad campaign, with spots that feature founder Ron Shaich stressing the soul of the brand rather than touting bargain menus or limited-time offerings. With a tagline of "Make today better," the spots highlight the fast-casual chain's upscale touches, including bread made by professional bakers and real silverware.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Pastry Chef
Princeton University
Princeton, NJ
Retail Food Services Manager
University of Massachusetts Amherst
Amherst, MA
Staff Assistant, Food Trucks/Commissary Manager
University of Massachusetts Amherst
Amherst, MA
Culinary Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations