Bundling makes good business sense, Time Warner Cable CEO says

06/14/2012 | Home Media Magazine

The traditional bundled-channel pay-TV model not only is appealing to most consumers but also pays the "infrastructure" costs of developing new content and technology, Time Warner Cable CEO Glenn Britt said at an industry event. "If bundling is so bad, why do 90% of the cable households buy something they don't have to? The people who watch most of the TV like this product. It has a lot more strength than people think," Britt said.

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