Broadcast Software once managed to land a large account thanks to its dedication to customer service. Ron Burley, the company's CEO, took a call from one of the company's more challenging customers late at night and helped the man with his computer issues. After that customer's radio station was acquired, he convinced the purchasing company to give Burley's business a chance. "There's a moral to the story: Every customer needs to be treated with respect, and no customer should be left dissatisfied," Burley writes.
Published in Brief: